{"id":2724,"date":"2023-03-02T18:51:39","date_gmt":"2023-03-02T17:51:39","guid":{"rendered":"https:\/\/e-ucebnice.ff.ucm.sk\/?page_id=2724"},"modified":"2023-03-04T12:46:27","modified_gmt":"2023-03-04T11:46:27","slug":"uvod-do-eduk-man-10","status":"publish","type":"page","link":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/uvod-do-eduk-man-10\/","title":{"rendered":"\u00davod do eduk man-10"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2724\" class=\"elementor elementor-2724\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd12984 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"dd12984\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9deaf04\" data-id=\"9deaf04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0859cd elementor-widget elementor-widget-heading\" data-id=\"e0859cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00daVOD DO EDUKA\u010cN\u00c9HO MANA\u017dMENTU <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcb89b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcb89b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eff0b98\" data-id=\"eff0b98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7cc7c31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cc7c31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-caff52e\" data-id=\"caff52e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b909c4c elementor-widget elementor-widget-heading\" data-id=\"b909c4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MARKETING A IMID\u017d \u0160KOLY<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a3f65bb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a3f65bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4af37e2\" data-id=\"4af37e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce603b8 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"ce603b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">K\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec90fdd elementor-widget elementor-widget-text-editor\" data-id=\"ec90fdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>marketing, imid\u017e, marketingov\u00fd mix, produkt, cena, miesto, marketingov\u00e1 komunik\u00e1cia, s\u00e9mantick\u00fd diferenci\u00e1l, marketingov\u00e1 strat\u00e9gia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-def6e51 elementor-widget elementor-widget-text-editor\" data-id=\"def6e51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aplik\u00e1cia marketingov\u00fdch strat\u00e9gi\u00ed v\u00a0oblasti \u0161kolstva sa dost\u00e1va do popredia najm\u00e4 v\u00a0s\u00favislosti s\u00a0aktu\u00e1lnym syst\u00e9mom financovania \u0161kolstva, ktor\u00fd sa prioritne zaklad\u00e1 na normat\u00edvnom financovan\u00ed, ktor\u00e9 je z\u00e1visl\u00e9 od po\u010dtu \u017eiakov v\u00a0\u0161kole. Z\u00a0tohto d\u00f4vodu \u0161koly, podobne ako podniky v\u00a0s\u00fakromnom sektore, vyv\u00edjaj\u00fa r\u00f4zne aktivity s\u00a0cie\u013eom zv\u00fd\u0161i\u0165 po\u010det \u017eiakov. Rozv\u00edjan\u00edm marketingov\u00fdch strat\u00e9gi\u00ed sa vytv\u00e1ra pozit\u00edvny imid\u017e \u0161koly, zlep\u0161uje sa konkurencieschopnos\u0165, buduj\u00fa sa vz\u0165ahy s\u00a0verejnos\u0165ou, zlep\u0161uje sa kult\u00fara \u0161koly a\u00a0v\u00a0kone\u010dnom d\u00f4sledku sa zvy\u0161uje dopyt po slu\u017eb\u00e1ch poskytovan\u00fdch \u0161kolou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00daVOD DO EDUKA\u010cN\u00c9HO MANA\u017dMENTU MARKETING A IMID\u017d \u0160KOLY K\u013e\u00fa\u010dov\u00e9 slov\u00e1 marketing, imid\u017e, marketingov\u00fd mix, produkt, cena, miesto, marketingov\u00e1 komunik\u00e1cia, s\u00e9mantick\u00fd diferenci\u00e1l, marketingov\u00e1 strat\u00e9gia. Aplik\u00e1cia marketingov\u00fdch strat\u00e9gi\u00ed v\u00a0oblasti \u0161kolstva sa dost\u00e1va do popredia najm\u00e4 v\u00a0s\u00favislosti s\u00a0aktu\u00e1lnym syst\u00e9mom financovania \u0161kolstva, ktor\u00fd sa prioritne zaklad\u00e1 na normat\u00edvnom financovan\u00ed, ktor\u00e9 je z\u00e1visl\u00e9 od po\u010dtu \u017eiakov v\u00a0\u0161kole. Z\u00a0tohto d\u00f4vodu \u0161koly, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2724","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/pages\/2724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/comments?post=2724"}],"version-history":[{"count":4,"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/pages\/2724\/revisions"}],"predecessor-version":[{"id":3156,"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/pages\/2724\/revisions\/3156"}],"wp:attachment":[{"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/media?parent=2724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}