{"id":3122,"date":"2023-03-04T11:59:15","date_gmt":"2023-03-04T10:59:15","guid":{"rendered":"https:\/\/e-ucebnice.ff.ucm.sk\/?page_id=3122"},"modified":"2023-03-04T12:50:58","modified_gmt":"2023-03-04T11:50:58","slug":"uvod-do-eduk-man-10-3","status":"publish","type":"page","link":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/uvod-do-eduk-man-10-3\/","title":{"rendered":"\u00davod do eduk man-10-3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3122\" class=\"elementor elementor-3122\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f672ed elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6f672ed\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbeb470\" data-id=\"bbeb470\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d82f1ef elementor-widget elementor-widget-heading\" data-id=\"d82f1ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00daVOD DO EDUKA\u010cN\u00c9HO MANA\u017dMENTU <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2858d6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2858d6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e63bd34\" data-id=\"e63bd34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0b79421 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b79421\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bb0ded5\" data-id=\"bb0ded5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-759b076 elementor-widget elementor-widget-heading\" data-id=\"759b076\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Imid\u017e \u0161koly a jeho diagnostika<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa9d5d elementor-widget elementor-widget-text-editor\" data-id=\"5aa9d5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Medzi jeden z\u00a0najd\u00f4le\u017eitej\u0161\u00edch cie\u013eov marketingovej strat\u00e9gie \u0161koly sa pova\u017euje vytv\u00e1ranie pozit\u00edvneho imid\u017eu \u0161koly ako s\u00faboru predst\u00e1v, o\u010dak\u00e1van\u00ed a\u00a0poznatkov, ktor\u00e9 s\u00fa spojen\u00e9 s\u00a0danou vzdel\u00e1vacou in\u0161tit\u00faciu vo vz\u0165ahu k\u00a0\u017eiakom, u\u010dite\u013eom, absolventom a\u00a0verejnosti ako takej.<\/p><p style=\"text-align: justify;\">Medzi z\u00e1kladn\u00e9 zlo\u017eky imid\u017eu \u0161koly sa zara\u010fuj\u00fa (OBDR\u017d\u00c1LEK, HORV\u00c1THOV\u00c1 a kol., 2004, 112-113):<\/p><ul style=\"text-align: justify;\"><li><strong>dizajn \u0161koly<\/strong> &#8211; patr\u00ed sem architekt\u00fara a stav budov, okolie \u0161koly, vn\u00fatorn\u00e9 vybavenie (kni\u017enice triedy zborov\u0148a,&#8230;), orienta\u010dn\u00e9 a propaga\u010dn\u00e9 materi\u00e1ly, logo a\u00a0pod.,<\/li><\/ul><p style=\"text-align: justify;\">\u00a0<\/p><ul style=\"text-align: justify;\"><li><strong>kult\u00fara in\u0161tit\u00facie<\/strong> &#8211; ide o s\u00fahrn predst\u00e1v, pr\u00edstupov a hodn\u00f4t v\u00a0\u0161kole, ktor\u00e9 s\u00fa v\u0161eobecne a dlho udr\u017eiavan\u00e9, patria sem predov\u0161etk\u00fdm \u0161pecifick\u00e9 formy komunik\u00e1cie, rozhodovacia \u010dinnos\u0165 riadite\u013eov, soci\u00e1lna kl\u00edma a\u00a0pod.,<\/li><\/ul><p style=\"text-align: justify;\">\u00a0<\/p><ul style=\"text-align: justify;\"><li><strong>identita \u0161koly<\/strong> &#8211; ide o filozofiu \u0161koly, ktor\u00e1 vznik\u00e1 stanoven\u00fdch kompetenci\u00ed a vytvoren\u00fd povedomia o \u010do sa \u0161kola usiluje, kam smeruje, \u010do chce dosiahnu\u0165,<\/li><\/ul><p style=\"text-align: justify;\">\u00a0<\/p><ul style=\"text-align: justify;\"><li><strong>komunik\u00e1cia<\/strong> &#8211; ide o vyu\u017e\u00edvanie v\u0161etk\u00fdch foriem dorozumievania sa v s\u00favislosti s vytv\u00e1ran\u00edm kult\u00fary a identity \u0161koly.<\/li><\/ul><p style=\"text-align: justify;\">D\u00f4le\u017eit\u00fdm v\u00fdchodiskom s\u00favisiacim s\u00a0imid\u017eom \u0161koly je autoevalv\u00e1cia vzdel\u00e1vacej in\u0161tit\u00facie, ktorej cie\u013eom je zistenie, ak\u00fd imid\u017e m\u00e1 \u0161kola v\u00a0o\u010diach \u017eiakov, rodi\u010dov, verejnosti. T\u00fato \u010dinnos\u0165 m\u00f4\u017eeme realizova\u0165 prostredn\u00edctvom viacer\u00fdch met\u00f3d, pri\u010dom v\u00a0oblasti vzdel\u00e1vacej in\u0161tit\u00facie sa vyu\u017e\u00edvaj\u00fa (EGER, 2021, 119-122):<\/p><ul style=\"text-align: justify;\"><li><strong>Meranie povedomia o\u00a0\u0161kole a\u00a0priaznivosti postojov k\u00a0nej<\/strong> \u2013 prostredn\u00edctvom tejto met\u00f3dy sledujeme jednak povedomie o\u00a0\u0161kole vo verejnosti (napr. na \u0161k\u00e1le \u201e\u0161kolu nepozn\u00e1m\u201c a\u017e \u201e\u0161kolu pozn\u00e1m ve\u013emi dobre\u201c) a\u00a0jednak priaznivos\u0165 vo\u010di \u0161kole medzi t\u00fdmi, ktor\u00ed ju poznaj\u00fa (napr. na \u0161k\u00e1le \u201eve\u013emi nepriazniv\u00fd\u201c a\u017e \u201eve\u013emi priazniv\u00fd\u201c).<\/li><\/ul><p style=\"text-align: justify;\">\u00a0<\/p><ul style=\"text-align: justify;\"><li><strong>S\u00e9mantick\u00fd diferenci\u00e1l <\/strong>\u2013 ide o\u00a0podrobnej\u0161iu met\u00f3du anal\u00fdzy imid\u017eu \u0161koly prostredn\u00edctvom protikladn\u00fdch pojmov\u00fdch dvoj\u00edc. V\u00a0klasickom s\u00e9mantickom diferenci\u00e1li sa uplat\u0148uj\u00fa tri hlavn\u00e9 skupiny dimenzi\u00ed: <em> dimenzia hodnotenia<\/em> (napr. kvalitn\u00fd \u2013 nekvalitn\u00fd), <em>2. dimenzia sily<\/em> (napr. ve\u013ek\u00fd \u2013 mal\u00fd) a\u00a0<em>3. dimenzia aktivity<\/em> (napr. ekonomick\u00fd \u2013 neekonomick\u00fd); n\u00e1sledne sa odpovede v\u00a0jednotliv\u00fdch polo\u017ek\u00e1ch a\u00a0u\u00a0jednotliv\u00fdch respondentov spriemeruj\u00fa a\u00a0graficky zobrazia.<\/li><\/ul><p style=\"text-align: justify;\">\u00a0<\/p><p style=\"text-align: justify;\">Diagnostika vzdel\u00e1vacej in\u0161tit\u00facie v\u00a0s\u00favislosti s imid\u017eom s\u00favis\u00ed so stanoven\u00edm indik\u00e1torov, prostredn\u00edctvom ktor\u00fdch m\u00f4\u017eeme zisti\u0165 imid\u017e \u0161koly. Ako indik\u00e1tory posl\u00fa\u017eia ot\u00e1zky typu: Ak\u00fd prv\u00fd dojem poskytne \u0161kola svoj\u00edm n\u00e1v\u0161tevn\u00edkom?, Ak\u00fd dojem vyvol\u00e1va budova?, Ako vyzer\u00e1 trieda?, Ako kvalitn\u00fd je u\u010dite\u013e?, Ak\u00e9 inform\u00e1cie o\u00a0sebe \u0161kola poskytuje?, C\u00edti sa \u017eiak v\u00a0\u0161kole bezpe\u010dne?, Ako \u0161kola informuje rodi\u010dov? a\u00a0pod. (EGER, 2021, 123-124).<\/p><p style=\"text-align: justify;\">Na z\u00e1klade diagnostiky imid\u017eu \u0161koly m\u00f4\u017eeme prist\u00fapi\u0165 k marketingov\u00fdm strat\u00e9gi\u00e1m smeruj\u00facim k\u00a0dosiahnutiu \u017eelan\u00e9ho imid\u017eu \u0161koly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00daVOD DO EDUKA\u010cN\u00c9HO MANA\u017dMENTU Imid\u017e \u0161koly a jeho diagnostika Medzi jeden z\u00a0najd\u00f4le\u017eitej\u0161\u00edch cie\u013eov marketingovej strat\u00e9gie \u0161koly sa pova\u017euje vytv\u00e1ranie pozit\u00edvneho imid\u017eu \u0161koly ako s\u00faboru predst\u00e1v, o\u010dak\u00e1van\u00ed a\u00a0poznatkov, ktor\u00e9 s\u00fa spojen\u00e9 s\u00a0danou vzdel\u00e1vacou in\u0161tit\u00faciu vo vz\u0165ahu k\u00a0\u017eiakom, u\u010dite\u013eom, absolventom a\u00a0verejnosti ako takej. Medzi z\u00e1kladn\u00e9 zlo\u017eky imid\u017eu \u0161koly sa zara\u010fuj\u00fa (OBDR\u017d\u00c1LEK, HORV\u00c1THOV\u00c1 a kol., 2004, 112-113): dizajn [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3122","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/pages\/3122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/comments?post=3122"}],"version-history":[{"count":4,"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/pages\/3122\/revisions"}],"predecessor-version":[{"id":3165,"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/pages\/3122\/revisions\/3165"}],"wp:attachment":[{"href":"https:\/\/e-ucebnice.ff.ucm.sk\/index.php\/wp-json\/wp\/v2\/media?parent=3122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}